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At Service Objects, we help the holidays go smoothly with tools that range from simple address validation – fueled by up-to-date real-time data from the United States Postal Service and others – all the way to complete order verification capabilities that authenticate customers and guard against fraud.We can even append information such as phone numbers to your contact data, to help you keep in touch with people, or gain geographic and demographic insight that lets you serve people better in the future. And let the holiday season be a time when your business shines for everyone. If you do, you have a great opportunity in front of you.Thankfully automated data quality solutions that can be engineered right in your API, or run as convenient batch processes with your existing data, can make optimizing the value of your contact data a simple and cost-effective process.And in the process, make Black Friday and Cyber Monday a little less scary – and a lot more profitable.
Using figures from Adobe Digital Insights, Fortune Magazine noted that Cyber Monday 2016 was the biggest online shopping day in US history, with sales of .45 billion – a jump of 12% from the previous year.
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The same is true for you and your business at the holidays.
And the best way to care for your customers – particularly when things are at their busiest – is to put processes in place that make sure the customer comes first.
And there are risks associated with your legitimate customers as well, where problems such as missed deliveries or incorrect contact information can lead to problems ranging from lost business to poor social media reviews – particularly in the spotlight of the holidays.